A WORKABLE BRAND SYSTEM THAT IS SUSTAINABLE, EASILY MANAGED AND MAINTAINED.
BRAND MANAGER, CREATOR, STRATEGIST
BRAND MANAGER, CREATOR, STRATEGIST
BRAND MANAGER, CREATOR, STRATEGIST
BRAND MANAGER, CREATOR, STRATEGIST
Project Manager,
Brand Director,
Strategist
I have accomplished a diverse range of achievements, including: launching 7 devices, branding 15 product lines, executing 4 acquisitions, naming 5 devices, spearheading one corporate rebrand, and earning 14 awards along the way.
My diverse experience equips me to conceptualize, create, and oversee all facets of brand development, management, and deployment. I possess a unique talent for translating abstract ideas into practical, sustainable systems that are easily navigated and maintained. My aptitude for unraveling complex concepts enables me to identify untapped markets and devise comprehensive brand strategies for acquisitions, new product launches, rebranding endeavors, and impactful, thoughtful media campaigns. These strategies seamlessly intertwine messaging, color schemes, and imagery, culminating in memorable work that ignites engagement, sparks action, and amplifies impact.
The end results speak for themselves, evidenced by the numerous awards my work has garnered.
"I have worked with John for two decades. From developing patient-centric messaging and content to building interactive patient experiences, to branding that really sets us apart, John has provided exactly the strategic guidance and creative support we needed—when we needed it. ”
– Jody Vacala, Manager, Marketing Communications, Quidel Corporation